CW Enerji hosted the 14th Traditional Sales Point Meeting, which continues to grow in scale each year. Sales points from across Turkey gathered to receive comprehensive information on all production processes, from the delivery of raw materials to the packaging of panels, and participated in various training sessions.
On the first day of the meeting, participants visited the CW Enerji factory located in Antalya's organized industrial zone. They had the opportunity to observe the production process up close. Detailed information was provided, covering everything from the delivery of raw materials to the shipment of panels. Participants also gained valuable insights into the company's R&D activities and the production of innovative products manufactured with state-of-the-art technology.
Goals and Projections for 2025 in Focus
On the second day, the sales points gathered at a 5-star hotel in Lara to gain insights from the company’s experts on solar module production processes and the industry. Speakers provided information on topics such as application procedures for PV systems, regulations, investment incentives, marketing activities, insurance systems, benefits of sales partnerships, on-grid and off-grid inverters, flexible lithium battery modules, energy storage systems, vehicle charging stations, regulations for agricultural irrigation systems, and the youth project “CW Gençlik.” The discussions also included reviews of 2024 and projections and goals for 2025.
Sarvan: We Have Achieved Significant Successes
Tarık Sarvan, Chairman of the Board at CW Enerji, spoke at the “Traditional Sales Point Meeting” about the successes achieved since the company’s founding. “We have come together to further advance the success story we have written together in the solar industry. Each of you is a pioneer, bringing the power of the sun to people, brightening their futures, and introducing them to clean energy. We are proud of you. We will continue to work on providing you with the best products and expanding your successes,” Sarvan said.
Sarvan emphasized the importance of continuous development and implementing successful projects. “Our CW Enerji family is growing day by day. Together, we will celebrate many more achievements. Remember, the sun rises anew every day. We will also use each new day to take bigger steps and continue working and producing together for our country,” he added.
Support for Production with Domestic Resources
Sarvan stated that the company is working to increase the global recognition of Turkish products and emphasized the importance of supporting production with domestic and national resources to reduce Turkey's dependency on energy imports. He highlighted that CW Enerji, with a production capacity of 1.8 GW, is among the leading solar module manufacturers in the country.
Global Transition to Clean Energy Accelerates
Sarvan pointed out that Turkey is gaining worldwide attention with its growth in the energy sector and investments in renewable energy. He emphasized that Turkey ranks first in Europe and fifth globally in installed solar energy capacity. “The data highlights the strength of our country’s investments in renewable energy. These achievements contribute to reducing our country’s energy imports and reaching sustainability goals,” he said.
We Will Continue to Provide the Energy Solutions of the Future
Sarvan stated that CW Enerji exports to over 60 countries and emphasized: “With our innovations that shape the sector, our strong production capacity, and effective marketing activities, we set benchmarks in the Turkish solar industry. We serve as a role model not only in production and technology but also in marketing and customer management. Through digital marketing, active participation in fairs, and training and support programs, we have made a name for ourselves in the industry. It is our mission to strengthen Turkey’s leadership in solar energy and contribute to the global transition to clean energy. We will continue to grow in every area, from production to export, technology to marketing. With our innovative products, strong marketing strategies, and sustainability-focused approach, we offer energy solutions not only for today but also for the future.”
Sarvan added that the company places great importance on marketing activities to respond more quickly to consumer needs, reach more people, and accelerate its efforts in this area.
Yılmaz: We Are Happy and Proud to Have Reached This Point
Volkan Yılmaz, CEO of CW Enerji, stated that they have realized many projects together with their sales point partners. “As a domestic and national Turkish brand, we are among the leading companies preferred in our country. Years ago, when we planted the seeds for today’s successes, we believed in them, worked hard, and achieved this together. The contributions and dedication of our sales partners have played a significant role in our success. We are a big family and continue to grow with new members joining us,” Yılmaz said.
“In today’s world, our industry is one of the most strategically important topics for the future,” Yılmaz continued. “It is a source of joy and pride for all of us to be part of such a valuable and significant sector. Not only do we produce, but we also create jobs and leave a cleaner world for future generations. We are happy and proud to have reached this point. Together, we will achieve even greater successes and continue our growth journey.”
Achievements Honored with Awards
As in previous years, this year’s traditional sales point meeting concluded with an impressive gala dinner on the final day, which once again featured a high level of participation. The gala night, filled with captivating moments, was enriched by a performance from the popular Turkish singer Elif Buse Doğan. During the event, successful sales point partners were recognized and awarded in categories such as revenue, EPC, e-commerce, irrigation, heat pumps, and lithium battery MTS.